Bangladesh Mobile Market Report 2025: Data-Driven Research

Bangladesh Mobile Market Report, 2025, shows the rapid changes in smartphone technology. Bangladesh has become one of South Asia's largest smartphone markets, adding millions of users every year.

Mobile sales have grown faster in 2025 than ever before. People are switching from feature phones and smartphones. In Bangladesh, by 2025, 5G smartphones will be available.

The report examines:

• Bangladesh mobile market growth to 2025

• Market share of smartphones in BD

• Popular phone brands in Bangladesh by 2025

• Mobile price segment in Bangladesh 2025

• The buying habits and consumer behavior

Bangladeshi Smartphone Market

In 2025, the Bangladeshi smartphone market will enter a phase of transition shaped by consumer financing and strong demand for mid-tier smartphones. Takeaways from the report:

• After a decline of -2 % in 2024, shipments rebounded to +1 2% in 2025 (Counterpoint). The growth is projected to continue through 2026.

• IDC shows that BDT 12k-24k ($100-$200 USD) smartphones account for almost 60% of all shipments.

• Online sales spike during festivals on Daraz, but offline retail sales still dominate.

• Samsung, Xiaomi and vivo are the leading vendors; Apple is a niche player in terms of shipments, but has a strong refurbished market.

• Dhaka, Chattogram and Robi (Grameenphone) will launch 5G services in September 2025. Nationwide coverage depends on the 2026 spectrum rollout.

• The adoption of premium and mid-tier 5G devices is driven by BNPL and EMI plans through bKash and Nagad.

This guide is meant to be simple, factual, and easy to understand so everyone can grasp the changing mobile industry.

Methodology & Sources

The report is based on shipment data from Statcounter and Counterpoint. It also includes market forecasts and a web usage percentage from Statcounter 2025. Recent operator announcements provide insights into network rollout. The shipment data is based on devices that were shipped to the country and not active installations.

Macroeconomy & Policy Backdrop

In the period 2023-24, Bangladeshi smartphone sales were constrained due to shortages of foreign currency and import restrictions. The government's NEIR device registry tightened the rules for grey-market smartphones. Local assembly increased, as Samsung, Xiaomi, vivo, OPPO and Transsion assembled phones in-house, helping to keep prices competitive.

Smartphone Sales & Growth in Bangladesh (2020–2025)

Between 2020 and 2025, Bangladesh saw a consistent rise in the sales of smartphones. This growth has been supported by affordable internet, digital payment, and online shopping.

• By 2020, the smartphone market is expected to reach 12 million units.

• Sales will reach 17 million units in 2023.

• The market will reach 22 million units by 2025.

Growth rate per annum: 8-10%.

Market Share by Brand (2025)

By 2025, in Bangladesh, the top phone brands will be a mixture of Chinese and international companies. Samsung, Xiaomi, Realme, Apple and Symphony are the top brands.

Market share data (2025):

• Samsung: 28%

• Xiaomi: 24%

• Realme: 20%

• Apple: 10%

• Symphony (local Brand): 8%

• Others: 10%

Samsung remains the leader in mid-range and premium phones. Xiaomi and Realme continue to dominate the gaming and budget segments. Apple continues to grow in Dhaka and in other large cities. Symphony is still a major player in the rural and lower-priced markets.

Price Segment Analysis

The price is a major factor in Bangladesh's smartphone market.

Phones Under 10,000 BDT

They are smartphones that fall into the entry-level category. These smartphones are popular with students and users in rural areas. This range is led by Walton, Itel and Symphony.

Phones 15,000–20,000 BDT

The best-selling price segment in Bangladesh is this. This segment is characterized by balanced features, such as long battery life and good cameras. The most common are the Samsung A-series, Realme, and Xiaomi.

Phones Above 30,000 BDT

The segment is aimed at premium customers in large cities. The segment is dominated by 5G devices, high-end cameras, and AMOLED screens. The most popular models include Apple iPhones and Samsung Galaxy S-series.

The market preference in 2025 is as follows: phones under 10k BDT hold about 25 percent of it, followed by phones between 15k-20k, which have a 40 percent share. Phones above 30k take up around 20 percent.

Online vs Offline Buying Trends in 2025

Online mobile sales will continue to grow in 2025, but the offline market, particularly outside of cities, is still strong.

Daraz, Pickaboo and Gadget & Gear are online platforms. Large shopping malls like Jamuna Future Park and Bashundhara are the leaders in offline sales, as well as thousands of small shops throughout rural areas.

Online shopping is popular among urban consumers because it offers discounts, flash sales and EMIs. Rural consumers still prefer physical shops, because they can check their phone and pay with cash. By 2025, approximately 60 percent of urban and rural sales will be online.

Retail & Channel Trends

• Offline dominates: Smartphone distribution in 2025, especially in rural areas and small towns.

• Online spikes: Occur during flash sales and festivals, driven by Daraz, Pickaboo, and Gadget & Gear.

• Social commerce: (Facebook Marketplace, TikTok Shop, Instagram resellers) is growing, especially among younger urban buyers.

Rise of Refurbished & Second-Hand Smartphones

In Bangladesh, the refurbished iPhone industry is growing rapidly. Online sellers and brick-and-mortar shops are popular places to buy iPhones older than 25K BDT. Samsung's flagships are also in high demand for refurbished units. The trend makes premium brands more accessible while keeping them aspirational.

In 2025, 5G will be ready.

• Robi and Grameenphone launch limited commercial 5G mobile network speed service in Dhaka & Chattogram.

• Banglalink prepares to roll out.

• The upcoming auction of 700 MHz spectrum (late 2025) will determine the extent to which coverage is nationwide. In 2026-2027, a large expansion will be expected.

The availability of 5G devices is increasing, with many phones in the 18k-30k price range. However, user adoption will not be as high until data plans that are affordable arrive.

Financing Options & EMI growth

The spread of Consumer Financing will be a major trend for 2025.

• Nagad EMI, bKash pay later are gaining popularity.

• 0% EMIs are offered by banks and mobile operators such as Grameenphone (Robi).

• The use of these financing options is increasing the adoption of mid-tier phones and premium models, particularly 5G & 4G in 2025.

Consumer Behaviour Insights

Bangladesh has different groups with varying needs. Student phones are usually budget-friendly and have good social media features. Many young professionals choose mid-range smartphones with good performance and cameras. Realme, Xiaomi and other brands are popular with gamers who want powerful processors. In Dhaka, as well as other major cities, premium buyers prefer iPhones, Samsung Galaxy devices, and OnePlus products.

AI, Foldables & Next-Gen Smartphone Features

In 2025, vendors are pushing:

• AI-powered cameras and assistants (seen first in mid-tier Android devices).

• Foldable smartphones, slowly entering Bangladesh via Samsung and Huawei premium imports.

• Satellite connectivity and health features, expected in flagship models from 2026 onward.

Future Outlook (2026 & Beyond)

The mobile market in Bangladesh is expected to grow significantly over the next few years. By 2026, 5G connectivity will be offered nationwide in urban and rural areas. As consumers increasingly prefer digital platforms, online phone sales will surpass those of offline stores. 

Budget phones will likely remain popular, as they appeal to young professionals and users who want affordable features. Smartphones will also increasingly feature AI-powered camera features, smarter functions, and health monitoring to keep up with consumer demand. The 5G satellite network expansion will enhance coverage and enable high-speed Internet even in remote locations.

Conclusion

Bangladesh Mobile Market Report, 2025, shows clearly that Bangladesh's smartphone market is moving into a new growth phase. In 2025, sales will reach over 22 million units, with a steady increase. Samsung, Xiaomi, and Realme lead the pack, with Apple and Symphony retaining their positions as the choice mobile phones for students.

Most buyers prefer the price range between 15000 and 20000 taka. In the city, online sales are increasing, while in rural areas, offline sales continue to be the most popular phone choice.

Market growth will continue to be fueled by the arrival of 5G and demand for affordable smartphones in BD. Bangladesh has the potential to become one of Asia's fastest-growing mobile markets.

FAQs – Bangladesh Mobile Market 2025

Q1: Which mobile brand has the most market share in BD 2025?

A: Samsung with around 28 percent market share.

Q2: How big is Bangladesh's smartphone market in 2025?

A: Around 22 million smartphone sales.

Q3: What is the most popular phone under 20k in Bangladesh?

A: Xiaomi Redmi Note and Realme Narzo series are the most popular.

Q4: Is 5G available in Bangladesh in 2025?

A: Yes, in major cities. Nationwide coverage is expected by 2026–2027.

Q5: Where do most people buy phones in Bangladesh?

A: In urban areas, most people buy online. In rural areas, offline shops are still more common.